It’s simple, a full wrap covers the entire vehicle excluding rooftop on semi-trailers and large trucks and may or may not include window film. A full wrap can transform a vehicle into something new and different. Properly designed, a full wrap not only shares information, but it makes a statement. Full wraps are rolling billboards. They can be both eye-catching and informative. Full wraps utilize the space available on any vehicle to the utmost and make an impact from any angle or view. Think of a full wrap as a specialized form of advertising.
If you are using your vehicle wrap as advertising, there is no more cost-effective advertising method available. It has been proven that the cost per impression (CPI) of vehicles wraps is less than other forms of advertising such as billboards, television, radio, and yellow pages. Wraps are the cheapest and most effective form of advertising. Once the graphic is initially paid for, you are done investing money. With other forms of advertising, you need to keep buying space over and over again.